​Privacy Policy

We consider ensuring the right to data protection to be a fundamental commitment of Anima, and we will therefore use and invest all necessary resources and efforts to process your data in full compliance with Regulation (EU) 2016/679 ("EU General Data Protection Regulation" or "GDPR") and any other applicable Bulgarian legislation. As transparency is one of the fundamental principles of this legal framework, we have prepared this document to inform you about how we collect, use, transfer, and protect your personal data when you interact with us in connection with our products and services, including through our website or mobile applications.

We reserve the right to periodically update and amend this Privacy Policy to reflect any changes in the way we process your personal data or changes in your legal requirements. In the event of such changes, we will post the revised version of the Privacy Policy on our website and therefore kindly ask you to check its content periodically.

In general, we collect your personal data directly from you, so you decide what information to provide to us. For example, the information we receive from you is as follows: When you create an account with Anima, you send us your email address, first name, last name, and surname;

• You can also add additional information to your personal page (My Account) on the Anima platform, such as: photo, gender, nickname, mobile phone number, landline phone number, date of birth, education, delivery address, additional email address, bank card details, etc.;

• When you place an order, you provide us with the following information: the product you want, your first and last name, delivery address, billing information, payment method, phone number, bank card details, etc.

• When you decide to use the "My Preferences" service, you provide us with information such as: name, preferred gender, preferred number/size, preferred brand

In addition, we offer you the option to register on the Anima platform via your Facebook or Google account. If you choose one of these options, you will be redirected to the Facebook Admin / Google LLC page, where you will be notified of the transfer of your data to Anima. You can review the privacy policies of Facebook and Google by following these links:

https://www.facebook.com/about/privacy

https://policies.google.com/privacy

In addition, we may collect and subsequently process certain information about your browsing behavior on our website or mobile application in order to personalize your online experience and make recommendations tailored to your profile. We invite you to learn more about this by reading the section on processing below.

On our website, we may store and collect information through cookies and similar technologies in accordance with our Cookie Policy.

We do not collect or otherwise process sensitive data included in special categories of personal data in the General Data Protection Regulation. Furthermore, we do not wish to collect or process data from minors under the age of 16.

1. Provision of services by Anima for your benefit

This general purpose may include, where necessary, the following:

- creation and management of a profile on the Anima platform;

- processing of orders, including acceptance, validation, dispatch, and invoicing thereof;

- resolving issues related to order cancellations or any other issues related to orders, purchased goods, or services;

- returning products in accordance with legal provisions;

- refunding the value of products in accordance with legal provisions;

- using the "My Preferences" service

The processing of your data for these purposes is in most cases necessary for the conclusion and performance of a contract between Anima and you. In addition, the processing is required for the fulfillment of these purposes in accordance with applicable law, including tax and accounting law.

2. Improvement of our services

We would like to always offer you the best online shopping experience. To this end, we may use certain information about your purchasing behavior, invite you to complete satisfaction surveys after you have completed an order, or conduct market research and surveys directly or with the help of partners.

We base these activities on our legitimate interests in conducting business, while always ensuring that your fundamental rights and freedoms are not affected.

3. Marketing

We would like to keep you informed about the best products that may be of interest to you. In this regard, we may send you all kinds of messages from Anima via electronic communication channels (e-mail/SMS/mobile push/webpush, etc.) containing general and thematic information, information about similar products or products that complement those you have purchased, information about offers and promotions, information about products added to the "Account/Cart" or "Account/Favorites" sections, or if you have expressed interest in purchasing them, and other business communications such as market research and consumer opinion surveys, and we may present personalized recommendations on the website and mobile application. In order to provide you with information that is of interest to you, we may use certain data about your purchasing behavior (e.g., products viewed/products added to your wish list/products purchased) to create a profile. We always ensure that this processing is carried out in accordance with your rights and freedoms, and that the decisions taken in relation to them do not produce any legal effects on you and do not affect you in a similar way to a significant extent.

In certain situations, we may base our marketing activities on our legitimate interest in promoting and developing our business. In any case, when we use your information for our legitimate interests, we take care and take the necessary measures to ensure that your fundamental rights and freedoms are not affected. However, you may at any time, using the means described above, stop the processing of your personal data for marketing purposes and we will respond to your request.

How long do we keep your personal data?

As a rule, we keep your personal data for as long as you have an account with FD. You can always ask us to delete certain information or close your account, and we will respond to your request by retaining certain information even after your account is closed, when required by applicable law or legitimate interests.

Who do we send your personal data to?

Depending on the case, we may transfer or give access to some of your personal data to the following categories of recipients:

- courier service providers;

- payment/banking service providers;

- marketing/telemarketing service providers;

- market research service providers;

- IT service providers;

- other companies with whom we may develop joint programs to market our goods and services.

If we are required to do so by law, or if it is necessary to protect our legitimate interests, we may also disclose certain personal data to public authorities.

We guarantee that access to your data by third parties is carried out in accordance with the legal provisions on data protection and confidentiality of information, based on contracts concluded with them.

As a general rule, your personal data is stored and processed within the European Union and the European Economic Area (EEA). If your personal data is transferred outside the European Union or the EEA, the transfer will be carried out:

(a) based on a decision of the European Commission determining that the third country in question provides an adequate level of protection;

(b) based on binding corporate rules; or

(c) based on standard contractual clauses adopted by the European Commission.

Furthermore, if we determine that one of these measures is not sufficient to ensure an adequate level of protection, we will take additional technical and/or organizational security measures on a case-by-case basis in accordance with the recommendations of the European Commission. You can contact us at any time using the contact details listed above to learn more about the countries to which we transfer your data and the safeguards we have put in place with respect to such transfers.

How do we protect the security of your personal data?

We are committed to ensuring the security of personal data by implementing appropriate technical and organizational measures in accordance with industry standards.

We store your data on secure servers using the latest encryption algorithms and ensure that backup copies are stored.

Despite the measures we take to protect your personal data, we are aware that the transmission of information via the Internet or other public networks is not completely secure, and there is a risk that data may be viewed and used by unauthorized third parties. We cannot accept responsibility for these vulnerabilities in systems that are not under our control.